Alphonse Mucha Le Flirt Utile

Description

Alphonse Mucha
(1860 - 1939)
Flirt
Biscuits LeFevre - Utile
To bring home the name of the product, Mucha created a discreet flirtation which embodies the 19th-century ideal of a romantic encounter: the girl demure and coy, the gentleman persuasive, the setting a fragrant garden. But he didn’t forget the sponsor: The wrought-iron gate carries the name, and the girl’s dress features a print pattern of the letters L-U, a subtle decorative reminder.
Mucha/Henderson, A.4 Paris Imp. 1900 Affiche entoilée/ Vintage Lithograph "Proof" on Linen
T.B.E. A - Rennert & Weil Page 263 N° 72.  64,5 x 29
Note: This is a "Proof" before the added text in the bottom decorative bar.
Signed in the stone.
Held in Private collection for over 35 years.